Custom SEO Training & Workshops for Real Estate
Our custom training programs and educational workshops are geared towards small to large groups of real estate agents or industry professionals that would like a more targeted and in-depth presentation about search engine optimization and Internet marketing for real estate-specific websites.
Workshop sessions or tracks may cover any or all of the following:
- Custom Search Engine Optimization (SEO)
- Search Engine Marketing
- Website Planning & Call-to-Action Development
- Basic Search Engine Optimization (i.e. Meta Tags)
- Search Engine Copywriting
- Pay-Per-Click & Google Adwords
- Website Analytics
- Local/Geographic Targeting for Search Engine Optimization
Custom SEO training workshops include takeaway presentation materials including PowerPoint handouts and worksheets to encourage interaction and implementation of search engine optimization strategies.
On-site personalized consultation for attendees is available for an additional fee.
All travel expenses, venue preparation and speaker/trainer accomodations must be handled by client/coordinator.
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Available Sessions
Session 1: Search Engine Optimization & Marketing for Real Estate
- Learn the role of the Internet and search engines now and in the future for getting new real estate business
- Learn how to generate leads from your website
- Learn the difference between search engine optimization and search engine marketing
- Learn about Meta-Tags and how to identify/change them
- Learn free techniques to increase your ranking and promote your business online
- Learn common “black hat” techniques that will get your website banned by the search engines
- Learn why template/broker websites and duplicate content significantly decrease your website’s search engine ranking
Session 2: Niche Marketing & Localization
- What is niche marketing?
- Learn how to leverage your area of specialization to increase your website’s page rank
- Learn how to localize your website to be found for geographic real estate searches
- See examples of effective real estate niche websites
- Learn how web users search the Internet and which keyphrases will make them find you
- Understand website copywriting techniques
Session 3: Website Planning and Strategy for Real Estate Websites
- Learn what is a “Call to Action” and how to create it in your website
- Learn what information to put in the “first fold” of your website
- Learn how to create effective information gathering and contact forms
- Learn how to build your email list and educate your sphere of influence online
- Learn basic spam laws and how to keep you e-mail from reaching the virtual circular file
- Learn basic web usability concepts and how to improve visitor’s perception of your website and credibility
- Understanding website analytics and how to use key performance indicators to improve your website over time
Session 4: Blogging and Non-Organic Marketing Techniques
- Learn about blogging and how to get started
- Learn how to plan for blogging to fit your time constraints
- Learn key websites to comment on and create profiles for to increase your web credibility
- Use video marketing to improve search engine ranking
- Understand basic link building techniques
- Learn how to generate new traffic by writing real estate articles and press releases
Session 5: Paid Advertising, Budgeting & ROI
- Learn about Pay-Per-Click advertising and Google Adwords
- Learn how to use Google Adwords
- Learn how to write compelling ad copy
- Learn how to track success and test ads
- Learn how to budget for paid advertising
- Learn how to find competitors keywords
- Learn how to identify the most profitable keywords
- Learn how to anticipate your ROI
Special (examples: Social Networking and Email Marketing) and additional sessions are developed based on need and request.
Our trainers are qualified to train your team in the latest search engine optimization (SEO) and marketing (SEM) tactics.
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